Buy things as a service
The trend of «buying things as a service» refers to the growing popularity of subscription and rental business models that allow consumers to access products and services without needing to own them outright. Instead of paying a full price for a product or service, consumers pay a monthly or annual fee to use it for a set period of time.
This business model has become particularly popular among young people and environmentally conscious consumers who want to reduce their consumption of resources and minimize their carbon footprint. Examples of «buying things as a service» include subscription services for clothing, books, furniture, electronic devices, and automobiles.
This model can also offer economic benefits for consumers, as renting a product long-term is often more cost-effective than owning it outright. Additionally, subscription services often offer upgrade and replacement options, meaning that consumers can enjoy cutting-edge products without having to pay the full price for them.
In summary, the trend of «buying things as a service» reflects a growing awareness of sustainable consumption and a preference for flexible and cost-effective solutions for accessing products and services.
DIGITAL WORKERS 2022